In the sales profession, it is inevitable to not make mistakes but it’s essential to grow by learning from those mistakes. It is important to know that the time of your customer is as important as yours and you don’t want to waste their time and yours as well. You can expedite the success rate of your sales if you identify common mistakes that are done by other sellers. Avoid those mistakes then you can streamline strategies that help you in avoiding those mistakes and you can deliver some persuasive sales pitch that turns your leads into your potential customers.
Here we present some common mistakes done by other sellers that you need to avoid:
Talking Too Much:
It’s mandatory to know the benefits of the products or property that you are selling. You need to be brief about your product’s benefits to your customer and you don’t want to shove it down their throat. One of the worst mistakes sellers make is they talk too much and forget about the focal point of their selling. Customers tend to avoid those sellers who are being pushy with their selling so you need to carefully flaunt your knowledge without being pushy.
Using The Same Sales Pitch:
Another mistake that you need to avoid is being monotonous with your sales pitch. Every sales pitch needs to be crafted differently according to the targeted audience. Every client has their thought process and they require different methods. Have a personalized approach towards your pitch and don’t keep the same angle in your sales. As a seller, you need to understand your client first and then tailor your sales pitch accordingly.
Making Fake Promises
Many sellers these days start selling with an insincere approach by overpromising things that they can’t keep because they are greedy. Don’t make the mistake of making fake promises to your customers that you can’t fulfill later on. It is not good for your brand image as your customers will give you bad reviews along with telling other people as well about their experience about how you exaggerated your product or services. Make sure that you portray what you have to offer without being insincere with your customers. Keep in mind sales is an art and if you fail it then it will cost you a bad reputation.
Giving Too Much Irrelevant Information:
The more information you give to your customers the more likely they are going to lose interest in your services or products. Always look for a short way to get your message across without giving too much information that can confuse your customer. Another mistake that you can avoid is using jargon that can be hard for your client to understand. People nowadays have short attention spans so it’s useless to drag your sales pitch with irrelevant and a lot of information. The key here is to galvanize your potential customer without boring them to death.
Initially Talking About Price:
Presenting your prices in the early stages is another erroneous approach. Many times the customers want to know the price of your property or service very early but it’s your responsibility to justify the price of your product by providing value to your potential customer. Some salespersons sell the products based on the price alone without conveying the value message and it is important to know that price is a relative thing. Always convince your customers by offering them the value first and then talking about the pricing.
Arguing With A Potential Customer
Nowadays many salespersons lose their temper easily and start arguing with their potential customers which results in losing the sale. Even if your potential customer is asking unreasonable questions or contradicting some logic, you need to be wiser with your answers. If you are disagreeing with them, you need to first hear them and clarify their queries without arguing. Focus on the result that is to gain customer retention along with the closing of your sale.
Avoid these mistakes if you want to have a successful sales rate. If you avoid the above-mentioned sale mistakes, then you will start closing more and more deals with increased customer retention.
